Now entering its eighth year, Salman Rushdie’s World Voices Festival has morphed from a festival of literature into a cultural experience. Every March for the past seven years, more than 20,000 brochures are sent to Tri-State area to broad cross section of literary consumers, art lovers, and cultural influencers. Twenty-thousand more brochures are distributed at major cultural venues and hubs with the help of our media and venue partners in the weeks leading up to the Festival. Online the numbers are even more promising, our web traffic for last year’s Festival peaked at 11,000 visits a day.

Advertising opportunities are available for print, web, or a combination of both.


Rate Card

• 10 percent discount for nonprofit organizations
• 10 percent discount for early bookings, deadline: February 3, 2012

Print + Web Pricing (print ad + web banner)*

Inside second cover, full-page, four-color:	SOLD
Third cover, full-page, four-color:	SOLD
Back cover, half-page, four-color:	SOLD
Spread, full-page, four-color:	$13,000
Full-page, four-color:	$6,500
Full-page, black & white:	$4,300
Half-page, four-color:	$3,200
Half-page, black & white:	$2,100

*Savings of $500 on web banner ads

Print-Only Pricing

Inside second cover, full-page, four-color:	SOLD
Third cover, full-page, four-color:	SOLD
Back cover, half-page, four-color:	SOLD
Spread, full-page, four-color:	$11,000
Full-page, four-color:	$5,500
Full-page, black & white:	$3,300
Half-page, four-color:	$2,200
Half-page, black & white:	$1,100

Web-Only Pricing

Choice of Top Button or Bottom Banner Ad
(static ads only; see web specs):	$1,500

Additional Benefits for Advertisers:
• mention of advertisers in e-mail blast to 20,000 people (approximately 5x)
• choice of top button or bottom banner rotating banner ad on web site
• advertiser’s leaflet and promotional material distribution at select Festival locations
• logo inclusion in Festival brochure and in additional printed materials
• invitations to opening night event and after-party at Chelsea Piers
• for local advertisers, placement in Festival foldout map
• additional customized benefits to be discussed

PEN World Voices Festival Corporate Sponsorship
Customized sponsorships available upon request.


Spec Sheets



Program Advertising Spec Sheet

Print Run
40,000 copies

Program Specs
8” x 10” staple bound, glossy

Ad Specs
Full-page ads (with bleeds): 8.25” x 10.75”
Half-page ads (no bleed): 7” x 5.125”

Deadline
Artwork must be submitted by February 27, 2012




Online Advertising Spec Sheet 

Top Button Ads
Dimensions & Formatting
254w x 100h pixels
.gif or .jpg format (no animated gifs)

Bottom Banner Ads
Dimensions & Formatting
762w x 61h pixels
.gif or .jpg format (no animated gifs)

Rotation Schedule
The banners will start posting as early as February 15, 2012 in the World Voices section. Between March 1st and May 30, the banners will rotate throughout the entire PEN web site. From June 1, 2012 to February 1, 2013, the ads will remain in rotation for the balance of the year until the next Festival.

Web Site Traffic
Visits month of Festival: ~250,000
Average daily visits during Festival: ~6,500
Peak daily visits during Festival: ~11,000


More Information
Contact Lukas Fitze at lukas@pen.org or (917) 415-6459.

PEN American Center reserves the right to reject or cancel advertisements at any time.